All posts in January 2018

As we start to plan for the essential corporate events of the year, event planners are on the lookout for the most creative corporate event ideas that will get people talking and make the event memorable. If you are tasked with planning or managing a corporate event in 2018, then read on for six of the best corporate event ideas to inspire you in 2018.

6 Ways To Put a Different Spin On Corporate Events

1. Alternative Payment

If you are looking for a way to launch a product or service, or simply a team building event for workers and colleagues, then the alternative payment set up is a fascinating concept that offers benefits to guests and the business running the event. The alternative payment looks at trading a skill or task for the price of food on offer.

For example, if you are launching a fitness or healthy eating program, then you can offer exciting, healthy food by asking your guests to ‘pay’ for it by exercise. You can have exercise bikes and treadmills available allowing people to earn their food.

For networking or skills sharing event, people can pay for food and drinks by offering a service, completing a task. What you then build up is a talent pool as well as valuable feedback and information that can help to craft your business or product.

In fact, with alternative payment, the possibilities are endless, and it can be adapted to suit a whole range of situations.

2. The immersive experience

To really take your corporate event ideas to the next level, consider a multi-sensory experience. Multi-sensory is an impressive delivery while being at the height of fashion as mindfulness takes hold. Multi-sensory experience can involve a plethora of content. For example, the event food can be part of a journey, inviting guests to enjoy the smell, touch, taste, sound and vision of different dishes to awaken every part of the body.

You can also use a multi-sensory experience to create a narrative. Ideal for engaging guests throughout the whole event and making every aspect of the event tie in together.

3. Treats for sharing

With social media playing a significant part of marketing for businesses, corporate events are the perfect time to capitalise on your marketing campaign. Throughout your event, you can offer prizes, experiences and exclusive access to VIP areas just from getting the word out there about your business and event.

Offer rewards to those who share your brand on social media such as Twitter, Instagram and Facebook. Sharing your organisation and event with their network will improve your exposure and show your audience that you know how to throw a party.

4. A community event

If your brand is all about giving back and supporting the community around you, then a community event is an excellent idea to bring everyone together. It can also help to build relations which can often be strained regarding businesses in the community. For a start, a GPS treasure hunt is a great way to get people discovering the area and finding out more about the location.

Secondly, volunteering for projects can also help to give back to local charities and forge valuable ties with people in the area. It is also a fantastic way to improve your business reputation and market your brand. End the day with a celebratory meal for all involved to enhance networking and thank everyone for being a part of your community.

5. Improve a skill

Nowadays, everyone is looking for self-improvement methods across all aspects of life. Your corporate event can help to take advantage of this by offering people the chance to learn a new skill. Depending on your brand this can vary, but popular skills could include cookery classes, dance classes, mindfulness and meditations and even 3D printing workshops.

Whatever theme works for your business, you can find a way to have a workshop or masterclass to help everyone feel the benefit of being part of your corporate event. Not only does learning a new skill means everyone gets to take home knowledge, but it can also improve brain function and give improved performance for other tasks too, so it might just benefit your business in the long run. One of the better corporate event ideas?

6. Festivals

Festivals have been a huge trend, and it is time for your event to capitalise on the trend and create your own festival. Once you have found a suitable location, it is easy to create a festival vibe with pop-up food stalls, a stage for performers and a collection of entertainers milling around the event. It creates a really relaxed vibe and allows people to experience a festival for themselves without coping with the camping.

Depending on your budget you can really go to town with a festival theme by offering everyone branded wellies or ponchos as well as having top rate performers such as singers or comedians to give your festival a distinctive edge.